Introduction
Machine learning and UX student at Arkansas State University, minoring in psychology and marketing. Working as a Marketing Operations Coordinator at SEO Counselors, turning search data into reports clients actually read. Before that, I spent years as a creative director and designer, including building the brands from the logo up.
An app for a company that checks the fiber makeup of clothing. Scan a tag's barcode to get a breakdown of what a garment is really made of, plus a durability score, cost per wear, and a digital closet to keep track of it all.
Figma · Prototyping · UX/UI design
As creative director and daily ops, I built the brand for my biscuit food truck from conception: the sleepy-eyed cat, the menus, and the truck graphics, plus the photos and the Instagram.
Logo design · Menu design · Vehicle graphics · Photography · Instagram
Monthly client reports that turn Search Console, GA4, Search Atlas, keyword logic, and lead data into one page a business owner can visualize. Client information removed.
Google Search Console · GA4 · Search Atlas · Data visualization · Claude
A website for a luxury restroom trailer rental company serving Northwest Arkansas and Southwest Missouri. It splits events and commercial visitors, then walks them through the fleet, an interactive service-area map, amenities, a four-step how-it-works, the owners' story, reviews, and FAQs.
Web design · UX writing · Local SEO · Vercel
A third-party logistics company with a bold hero and a photo grid of their twelve freight services, so shippers can find their load type at a glance.
Web design
Right now
Based in
Northwest Arkansas. Graduating Fall 2027.
I'm interested in how intelligent systems get built and also how people actually use them. That means thinking about bias, transparency, ethics, and security from the start, and knowing where automated logic still needs a creative, human touch.
Work
SEO Counselors · Bentonville, AR
Build monthly client performance reports from Search Console, Analytics, and GBP Insights data. Manage Google Business Profiles across client accounts, automate posting with GoHighLevel's API features, and check AI-generated reports for accuracy before they reach clients. Currently building a custom MCP server to replace a manual reporting workflow.
Self-employed · Remote
Designed logos, graphics, and branded materials for small business clients, plus virtual assistant support with social media, scheduling, research, and Zapier automations.
CatHead Biscuits · Fayetteville, AR
Built a food truck brand from conception: menus, truck graphics, photography, and an Instagram grown from scratch. Ran marketing, budgeting, vendors, staffing, and event client consultations.
Arsaga's at the Depot · Fayetteville, AR
Led client-facing catering from first inquiry through event day: custom menus, proposals and contracts, booking calendars, and coordinating staff and vendors.
Education
Arkansas State University
Emphasis in AI & Machine Learning, minors in Psychology and Marketing. 4.0 GPA. Coursework in statistical modeling, data visualization, predictive analytics, and UX.
NorthWest Arkansas Community College